This morning on 10-Minute Mondays, we reviewed the currently available marketing automation connectors in Power Automate. If you missed it, here’s the recording (we went a big long… it was a 14-minute Monday!):
Criteria Used in Analysis
To analyze each connector, I established five features that I expected a great marketing automation connector to have.
Marketing Automation Connectors
Out of 422 connectors currently active in Power Automate, only five are focused on Marketing Automation. There are others who provide email solutions and marketing content, but I was only looking for those who provide full marketing automation. Here are the five connectors we analyzed (the video covers two others worth mentioning with a niche focus):
- Emfluence Marketing Platform
- Engagement Cloud (dotdigital)
Documentation for Each Connector & How I Rated Them
Check out the video above to learn more about each, but here is the promised documentation:
|Connector||Has Triggers and/or Actions?||My Rating|
|Act!||2 Actions, 1 Trigger||★★☆☆☆|
|emfluence||4 Actions, 0 Triggers||★★☆☆☆|
|Engagement Cloud (dotdigital)||6 Actions, 0 Triggers||★★☆☆☆|
|MailChimp||10 Actions, 2 Triggers||★★★★★|
|Marketo||3 Actions, 0 Triggers||★★☆☆☆|
|Eduframe||18 Actions, 1 Triggers||★★★★☆|
|Infusionsoft||2 Actions, 2 Triggers||★★☆☆☆|
Why is Marketing Automation ignoring Power Automate?
I’m sure why Marketing Automation hasn’t taken the leap into Power Automate yet, but this leaves a BIG opportunity the players that are here. There’s a huge market for Power Automate users, and only 5 options means a big piece of the pie is up for grabs! It will be interesting to see what happens next. Will companies choose to build their own custom connectors with a different Marketing Automation platform? Will other Marketing Automation vendors get on board and release their own connectors? One thing is for certain: I will be staying tuned to find out!
Tune in next week for a deep dive into the Power Form 7 Connector! This one brings your WordPress Contact Form 7 forms into the Power Automate environment.
Join us Monday, November 2nd at 11am EST: